Privacy Policy

This Privacy Policy explains how Reel Keys Fishing Charters ("we," "us," or "our"), a sole proprietorship owned and operated by Mike Bradley in Key Largo, Florida, collects, uses, and protects your information when you visit this website, request a quote, or book a charter. We are committed to handling your information responsibly and in line with applicable U.S. privacy laws and the carrier requirements that apply to text messaging.

1. Information we collect

We collect the information you choose to give us so we can respond to quote requests and run your trip. This may include:

• Contact details — your name, email address, and phone number, including a mobile number if you provide one.
• Booking details — preferred dates, group size, the type of trip you're interested in, and any notes you share about your party.
• Messages — the content of emails, calls, or text messages you exchange with us, including any information you submit through the chat widget on this site.
• Basic technical information — such as your browser type, referring page, and approximate location, collected automatically when you visit the site.

2. How we use your information

We use your information to:

• Respond to quote requests and answer your questions;
• Confirm, schedule, and manage charter bookings;
• Send you messages about your trip, including by email and SMS text message;
• Provide customer support and handle cancellations or rescheduling;
• Improve and maintain this website and our services.

We do not sell your personal information. We do not use your information to make automated decisions about you.

3. SMS text messaging

By providing your mobile number and consenting, you agree that Reel Keys Fishing Charters may send you SMS text messages related to your inquiry or booking — for example, availability confirmations, scheduling updates, or trip reminders. Message frequency varies and is typically limited to what is needed to coordinate your trip.

• Consent is not a condition of purchase. You may request a quote and book a charter without consenting to SMS messages.
• Opt out at any time by replying STOP to any message we send. You can also email mikebradley288@gmail.com or call (321) 749-7900 to opt out or request help. Reply HELP to any message for assistance. Standard message and data rates from your carrier may apply.
• Carriers and providers. SMS messaging is carried over mobile networks operated by wireless carriers and may be processed by messaging service providers. We and these providers may share information necessary to deliver messages and comply with carrier requirements.

4. How we share information

We share information only as needed to operate our business and deliver your trip. This may include sharing with:

• Service providers who help us run our services — such as messaging, email, payment processing, and website or chat platforms — under agreements that require them to protect your information and use it only for the purpose we share it.
• Carriers and their partners as needed to deliver SMS messages and meet carrier compliance requirements.
• Legal authorities where required by law, regulation, or legal process, or to protect our rights, safety, or property.

5. Data retention

We keep your information for as long as is needed to provide our services, respond to your requests, and keep accurate business records, and then for as long as required by law or for legitimate business purposes such as recordkeeping. You can ask us to delete your information sooner (see Your rights below).

6. Your rights

Depending on where you live, you may have the right to access, correct, or delete the personal information we hold about you, and to opt out of certain processing. To exercise any of these rights, or to ask a question about your information, email mikebradley288@gmail.com or call (321) 749-7900. We will respond within a reasonable time.

7. Cookies and analytics

This website may use cookies or similar technologies for basic functionality and analytics. You can control cookies through your browser settings. We do not use cookies to collect sensitive personal information.

8. Children's privacy

Our services are not directed to children under 16, and we do not knowingly collect personal information from them. If you believe we have collected information from a child in error, contact us and we will delete it.

9. Security

We take reasonable steps to protect your information using appropriate technical and organizational measures. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

10. Links to other sites

This site may link to third-party websites we do not control. We are not responsible for the privacy practices or content of those sites, and we encourage you to review their policies.

11. Changes to this policy

We may update this Privacy Policy from time to time. The version in effect is the one posted on this page with the date shown above. We encourage you to review it periodically. If we make material changes to how we handle SMS messaging, we will update this page.

12. Contact

Questions or requests about your privacy? Email mikebradley288@gmail.com or call (321) 749-7900. Reel Keys Fishing Charters, Key Largo, Florida.